← TECH 1/4/2026

Samsung’s anticipated Galaxy S26 Ultra is facing a delayed launch, potentially opening the door for competitors to gain market share. Traditionally unveiled in January or February, the S26 Ultra is now expected to arrive later in the year. This shift is attributed to development timelines surrounding new camera technology and software integration.

Leaks suggest the S26 series – encompassing the S26, S26+, and S26 Ultra – will maintain similar pricing to previous generations despite incorporating lighter designs. Battery capacities are also rumored to be refined, with varying sizes across the models. Notably, the S26 Ultra is generating buzz, and some frustration, due to a redesigned camera bump.

The delay isn’t solely about hardware. Software optimization, particularly for enhanced zoom capabilities, is also a key factor. While Samsung aims to deliver improvements in camera performance, the postponed release allows rivals like Apple and Xiaomi to capitalize on the gap in the high-end smartphone market. The timing is critical, as the first half of the year typically sees significant consumer spending on new devices. Whether Samsung can mitigate the risk of lost momentum remains to be seen.